Our Mission: To inspire women to see their unfiltered, effortless beauty, giving them the confidence to believe in themselves and see endless possibilities in the world.
How it works: Our Quiz is where we learn about your hair’s structure and texture, as well as your hair care routine and lifestyle. Along with these elements, we also get to know more about your hair goals, aroma preference, and even allow you to add an optional pigment into your formula. We combine all of this information to create a recommended hair care Ritual that takes into account your hair’s needs. We address the hair you have to get you to the hair you want.
What it is: AURA is a fully personalized line of hair care products unlike any other including Shampoos, Conditioners, and Masques that are created based on your unique hair needs and goals. It’s hair care that evolves with you.
Sustainability: Bottles and jars made with 100% recycled materials.
Claims: Vegan, cruelty-free, free of Parabens, SLS, and SLES.
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